Keeping Social Media Fresh and Exciting: A Guide for Business Owners
If you are a business owner, you know that keeping your social media feed fresh and exciting is crucial for retaining your current followers and attracting new ones. Ensuring that the content you release is interesting will help prevent lulls in your business and keep your business activity more consistent. This is especially important because of increasing competition in most industries, given the soaring numbers of online stores. From social media platforms to social media communication apps, here are some tips to help keep your content fresh and exciting.
Create a Daily, Weekly, or Monthly Series
You want to make your followers feel that your feed is an interesting event to look forward to, instead of a laundry list of random content that you just want to get churn out on time. A great way to do this is to start a daily, weekly, or monthly series where you will have the chance to interact with your followers and fans regularly. For example, if you are a developer, you can hold an event that allows your followers to check out what you have been working on and look more apps here. You can tackle issues that are related to the industry you are in, or talk about topics that your customer base will be eager to learn about.
With a regularly scheduled event, you give your followers something to look forward to, something that will keep them coming back to your social media page. Furthermore, when you engage with your customer and followers regularly, you show them that you care about their ideas and feelings. You are also better able to understand any concerns they may have regarding your products and services. An important thing to remember is that with a saturated market, you have to provide something valuable for your customers, and consistent brand engagement is a great starting point.
93 percent of communication in the entire world is visual. In fact, studies show that most people are visual creatures, relying more on visual information to make their choices. For this reason, high-quality images on your social media pages and ads are critical. A research conducted by social media and marketing experts in the United States found that visual content tend to receive 94 percent more views because humans tend to process them faster compared to written content. Using aesthetically pleasing and engaging images will help you attract more customers by sparking their interest and earning their trust.
Because people are drawn to things that are appealing, make sure that you regularly publish content that is real, human, and social. Being funny is a great idea as well! GIFS and videos are effective tools for attracting an audience on your social media pages. Even if your business branding tends to be more on the serious side, there is no harm with taking it lightly sometimes. The only thing you need to keep in mind is to keep things appropriate and never be offensive.
Host a Contest or Giveaway
Hosting a giveaway or contest on your social media page is a great way to keep your followers happy and attract new ones. If your business is good at holding ticketed events, this can be a great start. If you are thinking about what prizes to offer, you can also provide any extra or surplus products that you have in stock. If you have enough funds, you can also try investing in tickets to a popular concert or festival. Doing this will help you generate buzz and make your prize something that your customers will think is worth competing over.
Hosting a contest or giveaway is a proven and effective way to generate more sales, grow traffic on your website or other social media channels, or get your brand out there. People are more likely to remember your brand when they have an incentive to do so, and the prize for your contest or giveaway serves exactly that purpose. However, one thing to be careful about is that some social platforms have specific regulations when it comes to contest and giveaways. Make sure that you research first to be certain that everything is legal and in accordance with the platform’s rules.
Use Color Appropriately
The one common thing about Instagram accounts that have millions of followers is their successful use of color to convey their message and evoke emotion from their fans. For example, one Instagram user will consistently use a series of cohesive colors throughout his or her feed. If you plan to go this route, make sure that consider a number of things including: what message you want to convey to your followers, which colors properly represent your brand and the industry you are in, and which colors will attract your target audience.
With the right color scheme and high-quality images on your social media feed, you can maintain and boost your following as well as increase engagement for your posts. Establishing a cohesive color scheme or even just one theme for your social media feed makes people pay attention to what you have to stay. This will help attract the attention of the people you want to see your content, even when you are competing against a multitude of other businesses and brands in a crowded platform.
Post BTS Images and Videos
If you want to give your social media pages a personal touch, think about posting behind-the-scenes photos and videos of your brand. This will allow your followers and fans to see that your brand is composed of people who are working hard to create quality services and products that they can enjoy and consume. By allowing your audience a deeper insight into the people that make up your company and what their work entails, you help them relate more with you and identify more strongly with your brand.
A more intimate touch for your social media pages, in turn, will help you build stronger and longer-lasting relationships with your customers and generate better leads for your product and service offerings.